Insights
How AI is changing the way businesses get found.
Analysis, explanations and practical thinking on AEO, AI search, SEO and the systems shaping online discovery.
Latest
What Makes AI Cite a Page?
What large-scale citation research suggests about content alignment, page format, authority, freshness and the sources different AI systems choose.
How to Improve Your Visibility in ChatGPT
What visibility in an assistant actually means, why the answer changes, and the work that makes being named more likely.
How AI Systems Find and Recommend Local Businesses
What happens between someone asking for a good local plumber and a specific company being named.
AEO vs SEO: What's Actually Different?
The differences are real but narrower than the marketing suggests, and the overlap is where most of the value sits.
Topics
We are keeping the taxonomy small until there is enough written to justify more of it. Everything published so far sits under one of these.
Want this applied to your business?
Start with the audit. It shows you the questions, the current answers and what we think is getting in the way.