Prices in USD. Every engagement is covered by a service agreement. Month-to-month terms are available, and scope is agreed before work starts.
FAQ
Questions, answered
What is answer engine optimization (AEO)?
Answer engine optimization, or AEO, is the work of making your business easier for AI search tools to find, understand, cite and recommend. We improve your website, content and wider online presence so your business has a stronger chance of appearing when customers ask AI who to choose.
Is AEO the same as GEO or AI SEO?
Broadly, yes. AEO, GEO and AI SEO are different names for overlapping work focused on visibility in AI-generated search and answers. We use AEO because the outcome is simple: helping your business become one of the answers customers see.
How is AEO different from SEO?
SEO focuses on visibility in traditional search results, while AEO focuses on visibility in AI-generated answers and recommendations. The two share many of the same foundations, which is why Answered Labs combines SEO and AEO rather than treating them as separate services.
Does Answered Labs include SEO?
Yes. SEO is built into Growth, Scale and Custom. We work on crawlability, indexing, technical issues, schema, internal linking, service and location pages, content and local search foundations alongside AI visibility.
Why does AEO matter for local service businesses?
Customers are increasingly using AI to compare providers, find local businesses and decide who to contact. If your business is missing from those answers, a competitor can enter the customer’s shortlist before they ever reach your website.
Which AI platforms do you optimize for?
We track major answer engines and AI search experiences including ChatGPT, Gemini, Claude, Perplexity and Google AI search. The exact mix can change as platforms and customer behaviour change.
How do you measure AI visibility?
We test a defined set of real buyer questions across major AI platforms and track how often your business appears, which competitors appear and which sources influence the answers. We combine that with SEO rankings, organic traffic and conversion data where available so we can measure progress over time rather than relying on a single screenshot.
What do you actually change?
We change whatever is most likely to be limiting your visibility. That can include technical SEO, schema, site structure, internal linking, service and location pages, answer-ready content, Google Business Profile, reviews, citations, business listings, backlinks and third-party authority.
How long does AEO take to work?
Most engagements use the first 90 days to establish the baseline, fix the foundations, improve priority pages and start building authority. Some movement can happen sooner, but meaningful gains depend on your market, competition and the state of your existing site.
Can you guarantee that ChatGPT or Google will recommend my business?
No. No agency controls what an AI system or search engine chooses to surface. We can measure where you are missing, improve the signals those systems rely on and keep testing what moves your visibility.
Do I need a new website?
Usually not. We can work with most existing websites. If the site itself is holding back search visibility, conversion or our ability to make the right changes, we will tell you and recommend the cleanest way forward.
Can Answered Labs build a new website for me?
Yes. Custom engagements can include a new website designed and built from scratch, or a complete rebuild of an existing site. We build the site around search visibility, conversion and the needs of your business rather than treating it as a separate design exercise.
Can you work alongside my existing SEO or web agency?
Yes. We can work alongside an existing SEO, paid media, web or internal team. We agree responsibilities before work starts so there is no duplicated work or confusion over who is handling what.
Do you work with multi-location businesses?
Yes. Scale and Custom can cover multiple services, cities, locations or brands, with separate search and AI visibility work where needed. Larger programs are scoped around the number of markets and the amount of execution required.
What does authority building mean?
Authority building is the work of strengthening the trusted signals about your business outside your own website. Depending on the market, that can include reviews, reputable directories, industry sites, earned media, backlinks and other credible third-party mentions.
Do you use AI to create content?
We use AI where it makes the work faster, but we do not mass-publish generic AI content. Every page needs to be accurate, useful, specific to your business and good enough that a real customer would want to read it.
What’s the difference between Growth and Scale?
Growth gives you the complete SEO and AEO foundation plus consistent monthly execution. Scale increases the amount of content, market coverage, authority work and monitoring for businesses competing across more services, locations or search terms.
How much does Answered Labs cost?
Growth is $4,995 per month and Scale is $7,995 per month. Custom is scoped around the work required, so there is no fixed Custom price.
How are engagements structured?
Every engagement is covered by a service agreement that sets out the scope, price and term before we start. Month-to-month terms are available. Larger Custom projects may use a different structure depending on the work involved.
Who is Answered Labs best for?
Answered Labs is built for established US service businesses where search drives high-value customers and the owner wants the work handled for them. We are especially well suited to local and multi-location businesses competing in home services, legal, dental, healthcare and other high-intent service categories.
What do you need from us to get started?
Usually we need access to your website and analytics, your core services and locations, and a short list of the competitors you care about. If you use Google Search Console or Google Business Profile, access to those helps too. We handle the rest.
Is there one trick that makes AI recommend a business?
No. AI visibility comes from a combination of strong search foundations, clear and useful content, accurate business information and credible signals across the wider web. We focus on improving that whole system rather than selling a single technical trick.
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